As a pioneer of Category Management, Poupart Citrus believe in building close relationships with our trading partners, ensuring that we satisfy our customers needs. We work closely in partnership with Waitrose in the development of planning and sales strategies. Information including sales and wastage data is regularly received and this is analysed by Poupart Citrus in order to improve the performance of the citrus category at store level and deliver products that will continually delight and satisfy the consumer.
Detailed research, through the use of focus groups, is carried out to ascertain current and future demands. Products are then developed and marketed to meet these requirements.
Poupart Citrus strategy is to source its produce from proprietor led family businesses. This policy ensures that the directors are fully involved with the quality and production of the final product. The growers supplying Poupart are some of the most innovative and progressive in their countries of origin, remaining at the forefront in the growth of newly developed varieties of easy-peelers and oranges.
Poupart is in regular contact with its suppliers, and information on product quality and developments is shared between the company and its sources. Our technical and commercial staff make appropriate visits throughout the year, and on occasions in conjunction with Waitrose. On going development plans are in place with our suppliers, ensuring continued growth for both our customers and suppliers.